Natural is a word that gets tossed around pretty loosely these days and its definition often times gets lost beyond the word itself. It goes hand in hand with words like “organic”, “green”, “eco” and has become a part of our vernacular as we become more conscious of the choices we make and the effects they have in terms of our personal health, wellness and environment. Slap the word “natural” on a label and sometimes we look no further as we assume what is inside must be good for us. There is plenty of greenwashing and inconsistencies that come along with buzz words like “natural” and the truth is, natural isn’t always as natural as it seems.
At boh bon, we’ve used the term natural for as long as we have been making soap, it is an important word that holds a lot of clout around here and we are committed to maintaining the integrity of it when referring to our products. As we approach our 4 year anniversary, I have been looking back on how far we have come, the things that have changed and the those that have remained. The one constant is our commitment to using simple, fresh and natural ingredients in all that we do. “Simple is better” has always been the motto around here and that will never change, because using ingredients that are real and responsibly sourced is the simplest and best thing we can do for ourselves and for you.
I think that boh bon has always attracted smart and savvy consumers who appreciate the handmade and wholesome aspect of natural soap. As we become ever more aware of the idea that what we put on our bodies being is important as what we put in them, we hold fast to the simple ideas that started this whole crazy soap adventure we on. Our “natural” ingredients will always be just that and will come from sources we trust, local when possible, and organic when feasible. As we strive for simplicity in all aspects of life, at boh bon, we promise to never present you with an ingredient list full of things you can’t pronounce or that will make you want to bang your head against the wall.
In the next few weeks we’ll be highlighting some of our most important and favorite ingredients here as well as sharing a bit about the soapmaking process, so if that kind of geeky chemistry stuff or hippy natural stuff is your thing, then check back to learn more. Oh, and since I have been feeling all nostalgic about the litle soap co. turning 4 next month, we are planning a sale, stay tuned, it is going to be HUGE!
photo from here
